At Big Medium HQ, we’re seeing an exciting shift in the conversations we’re having with clients. Instead of “how do we use AI to grind out efficiencies,” teams are asking something savvier: “how do we create valuable new experiences?”
It’s the right question. In only the past two weeks, we’ve shared product vision with design teams at Google Gemini, Docusign, SAP, and more. We’re here to help you and your team, too.
This edition is all about using AI to create radically adaptive experiences, interfaces that bend to the user instead of demanding the reverse. These are fun to make and powerful to use—sometimes just a dash of intelligence in a familiar interface, sometimes entirely new interactions.
Designing what’s next. Below we explore the opportunities for interfaces that design themselves to fit the moment, and the new roles those experiences create for designers. We show exactly how to do it with a primer on wiring interface to intent, creating systems that reliably adapt UI to user cues. And we share our favorite recent reads about how others are making this happen, too.
Book update. These themes are all part of Sentient Design, a framework for creating intelligent interfaces that have awareness and agency. It’s also a forthcoming book by Veronika Kindred and me—now in final edits, thanks to kind feedback from advance readers.
What about you? Are you having conversations at your company about what AI means for the next generation of product design? We can help. In particular, we have some new and impactful services to help companies shape product strategy. That’s all in addition to Big Medium’s longstanding production engagements, workshops, and training. Shoot me a note.
You’re right on time. We’ll point you in the right direction, but also: you’re doing great. This is a strange and exciting time for product design, and everyone feels a little behind. Spoiler: if everyone feels behind, nobody is. It’s a great time to learn.
—Josh Clark and the Big Medium team